The Marketing Analyst will leverage raw data to create actionable insights that drive marketing improvements. The ideal candidate has a passion for data and marketing, thrives in a fast-paced, team environment, and is committed to helping drive measurable results in our marketing programs.

THE IDEAL CANDIDATE WILL HAVE

• Excellent attention to detail, superior communication skills, and ability to take raw data and produce usable insights
• Previous experience supporting a marketing team with reports and analytics that drive campaign and/or tactic improvements and optimizations
• Prior hands-on experience and strong knowledge of analytics tools (e.g., Google Analytics, Kissmetrics, CrazyEgg, etc.)
• You should have a comprehensive understanding and experience in SEO, content marketing, PPC, social media, and affiliate marketing.
• Proven success and experience in digital marketing (~ 2 years or more).

RESPONSIBILITIES

• Distribute standard KPI reports on overall marketing results on a weekly, monthly, and quarterly basis
• Develop smart, compelling dashboards and reports to track KPIs, identify trends, and monitor marketing initiatives
• Actively monitor marketing campaigns and KPIs, provide reports and insights on campaign results, and generate recommendations for campaign optimizations based on analytical findings
• Determine own hypothesis regarding campaign results and conduct analysis to prove / disprove hypothesis
• Forecast future results based on historical data
• Drive continuous improvement through implementation of new and creative ideas.
• Supports the marketing team with active data management.